各社から漏れ聞こえる悲鳴は、マス広告による訴求に慣れた企業が、新たに勃興したソーシャルメディアに自らの企業体質を合わせようとする過程での「生みの苦しみ」の表れか。それとも、ソーシャルメディアという「幻想」がはがれ落ちた証しなのか。
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| — | 企業に広がる「SNS疲れ」：日経ビジネスオンライン (via kotoripiyopiyo) |
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